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Wednesday, March 02, 2022

Are YouTube Ads Worth The Effort?

 

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Are YouTube Ads Worth The Effort?

1. Why YouTube ads?

You might be thinking why YouTube ads?. After all, YouTube is not just an advertising platform while Facebook and Instagram are booming at the moment. The point here is to have a global presence, as well as have your own video supporters. The video itself can be in any language you like, and you can run it on your local market.

The great thing about YouTube ads is that they are highly targeted if you use the right keywords. Targeting by demographics, location and search history are also a plus. Not to mention that only about 6% of people who watch videos online happen to be watching on YouTube. That’s a lot of opportunity for you to make your ad go seen by other companies who hold the same audience base as you.

Video is quickly becoming a preferred medium of communication between businesses and customers. YouTube ads allow you to target your ads at a specific audience based on their interests, gender, age and location. These ads are often referred to as video remarketing ads or in some cases, TrueView in-display ads. The purpose of these ads are to help people find your products or services when they aren’t actively searching for it.

If you’re new to advertising, I’d personally recommend that you start by creating a YouTube channel and having real people subscribe to it. When people subscribe, they get updates whenever you create a new video without being bombarded with the full blown ads displayed on the site. You may be thinking that subscribers aren’t the same as customers yet; however, I’d recommend not viewing YouTube as a social network. YouTube is very much an entertainment network and anyone who wants to watch videos on it is there for their entertainment needs and wants.

2. The two types of ads on YouTube

There are two types of ads on youtube. The first one is the video ad that you usually see on the right hand side of a YouTube video; the second one is the In-search-result ad that you probably see in your search result list (Results not guaranteed – results may vary).

If you are about to start a YouTube channel, it's important for you to know the two types of ads before starting your content. There are many people who go from zero to knowing how to run their own YouTube channel, but forget about two basic things:  what type of ads should I use and what do I actually put in my videos?

Have you ever wondered how two different ads get shown? No, I'm not talking about a pre-roll ad or a display ad. My question is, why did your friend see one ad and you see another one? There are two types of ads on YouTube which dictate the ad that is shown to each individual user.

3. What kinds of results can you expect with YouTube Ads?

What kinds of results can you expect with YouTube Ads? That depends on your goals. If you need brand awareness, you're going to want to set low bids to grow your audience. When looking at the data, you'll see a higher percentage of non-viewable impressions than with other types of ads due to targeting unsold inventory. On the flip side, for those who look for conversions (rather than brand awareness), YouTube offers high impact expanding rectangle placements that guarantee your message is seen in front of highly qualified audiences. You’ll be charged by viewable or 30-second views, and take full advantage of watching users as they watch your video and click-through directly from it.

YouTube ads can help drive new customers to your site when used correctly. This article will take you through how they work and how they might help you grow your business or product.

Video advertising has become ubiquitous and easy with ad platforms like Google’s YouTube. It can be tempting to jump right in and spoil your budget on advertisements which appear before many popular videos. However, it is important to understand that YouTube ads are not a one-size-fits-all kind of product.

4. How to get started with YouTube Ads

YouTube is the second largest search engine and created for video watching. But even though we have this amazing channel to share our video marketing, it's still a little tricky to use. So in this article I will share my tips and tricks on how to get started with YouTube Ads .

So you’re ready to start using YouTube Ads. Great! If you’ve never worked with it before, it can be hard to know where to begin, though. I was in the same boat when I first started and luckily, my client knew someone who had had success with YouTube Ads before. So we sat down and did our best to replicate that success for their company and it worked out just beautifully. When other clients have needed help getting set up with YouTube Ads, I’ve used that same formula and coached them through setting up their own campaigns. And some of them have gone on to see success as well when they followed our tips. Now, I’m going to walk you through how to get started with your first campaign on YouTube so you can have a successful run as well!

If you are looking for a way to get started with YouTube ads, then this is the article for you. In this article, I’ll try to guide you through the entire process of creating your first video and setting up your first campaign.

Want more views on your YouTube videos? Want more subscribers? If the answer to these questions is yes, then you'll absolutely love this article that disucsses how to get started with YouTube ads.

5. YouTube ads can be a worthwhile investment for your business.

If you’ve been considering running YouTube ads for your brand, it’s time to start putting your money where your mouth is. There’s a lot of data that suggests that you can make a solid return on investment (ROI) from running video ads on YouTube. Specifically , Google found that video ads had a considerably higher conversion rate than nearly all other ad types.

You might think, “YouTube ads can’t possibly generate leads for my business. I’ve tried it before and it wasn’t worth the time or money.” This is what I thought, too. Then, I discovered a little-known secret: You have to take a strategic approach when using YouTube ads. There are ways to make these ads work for your business if you do it right. In this post, I’ll explain what I learned and give you some strategies to increase your conversion rate when using YouTube ads.

YouTube is not just for watching cat videos and learning about the latest in entertainment and culture. It’s also a place where you can do some serious advertising for your business. This post explains why you should buy YouTube advertising, how to choose a YouTube ad format, and how to go about doing it all.

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