How do you promote your blog posts for maximum reach?

 

5 Ways to Promote Your Blog Post for Maximum Reach

1. Create social media images for each post you write.

You may think this isn’t the most important thing to squeeze into the top of your already-full blogging schedule, but trust me: Investing just a few minutes creating social media images for each new post you write will pay off immensely in the long run.

It’s simple, stupid! I know, you’re probably tempted to just post the blog you worked so hard on straight to your social media accounts… and then it will magically become more popular. Unfortunately, that doesn’t work like that. When you create images for each of your blog posts, you have something that is instantly shareable. By creating customized images for each social media channel you are going to improve traffic and engagement.

One thing I really miss when I write a post is creating images for social media. I like to create a custom image for my blog posts. When I do this, it takes me back to writing the post. It is almost like the act of making an image helps my writing process. It helps me remember what I wanted to say and how I wanted to say it. It makes it easier for me to create my next post because I don’t have to remember everything about the previous post again. This also gets me in the habit of posting on social media more frequently because I don’t need to spend time creating an image- I just grab one from an old post and modify it slightly so that people know the new post is out.

2. Share your content on social media multiple times.

Whether it's Facebook, Twitter or Linkedin, don't be afraid to share your post multiple times. That way you're linking back to your own website as well as spreading the word of your blog post.

Once you have published your most engaging content, you should share it on Facebook, Twitter and Google+ multiple times. I recommend scheduling a few posts a few days in advance so that your audience can see your content each time they visit your social media pages.

It may seem obvious that you should share your content on social media, but not everyone does it. Posting content to multiple profiles brings in additional awareness for your company or website. Not only will it drive traffic to your blog or website, but it also says something about your brand.

Whenever I create content, I post it to as many channels as possible and share it with as many people as possible. In times of shortage, share is the king. Why only post your content to one source when you can publish the same article on 10+ different platforms?

3. Schedule automated shares for more reach.

Auto-shares can help you get your content in front of more people and drive more pageviews to your website. But most of the time it's a hassle because you have to log into Facebook/Twitter/Google+ all the time and post manually. That's why I use Mass Planner to schedule my auto-shares so I don't forget when I publish a new blog post.

Have you ever wished that your social media posts would have reached more people? With automation, you can schedule your posts to be shared on different networks so that you are reaching out to the largest audience possible.

Did you know that you can schedule shares for your blog posts? It’s one of the features that I use from Hootsuite which really helps increase my audience reach. But you should always write a quick tweet when scheduling social media messages.

Did you know that you can schedule shares to your Twitter, Facebook, LinkedIn and Google+ pages? The feature is so easy to use and can boost the reach of your company's social media presence by adding a new level of consistency.

4. Include a call-to-action in your post.

What do you want us to do after we read your post? Do you want us to click onto a page in your website or do you want us to get in touch with you so you can solve our problems? Here are examples of calls-to-action.

Now we come to the most important part, the call-to-action. Your call-to-action can be as simple as telling your readers to leave a comment. However you want your readers to take appropriate action based on what they have just read. Here are some examples of different call-to-actions and when to use them:

At the bottom of this article I have a call-to-action which encourages people to download my free SEO eBook. Have you ever wondered why do blog pros do that? I am going to tell you. So, sit back and relax.

A call-to-action is a request for an action. It’s a ‘hot button’ that prompts someone to take some action. It’s used in advertising and marketing as a tool to direct consumer behavior. Back in school, we had pages with logos on them where we could write text. We also had “free space” pretty much everywhere else. I always put the logo on the top left and the call-to-action at the bottom right. We may not have been learning how to write effective copy, but it was enough for me to remember the formula for simple calls-to-action for life (and at least now I know the formula for writing effective blog posts).

5. Build your blog mailing list.

Building a blog mailing list is one of the most underrated parts of creating a successful blog. You will want to build an email list because it allows you to:

Your blog needs its very own email list. It should be the first email list you build. Email marketing is one of the most effective ways to market a blog.

Something you should always start with when you're going to build a blog is building your mailing list and start using autoresponders. The reason for this is simple, if someone likes what they read on your site, they can sign up so that they'll get the latest content directly to their inbox.

It’s time to grow your list! With a mailing list you’re in control of when you send out and update your content, your outreach, and it gives you that extra boost in traffic. In today’s guide we will take a look at the best platforms to grow your blog following and create that list. As they say, the money’s in the list!